Fanny Ekstrand is a girl with many strings to her bow: she is an influencer with a popular Instagram account, blogger at Metromode.se, social media consultant, creator of the “Add to bag” podcast, and she has just finished scripting work for a youth series for Swedish television channel SVT. She refers to herself as a creative consultant, and for Moutife, she opened the doors of her three-room apartment in Södermalm, Stockholm.
Fanny lives with her partner Måns and their border terrier Rufus in a 40s era 71 square meter apartment in Södermalm, Stockholm. She is one of those ultra creative souls of the new generation, unafraid to do things her own way. She stopped studying after high school and has worked her way up to where she is today, based on her own merits and her wide network. Many associate Fanny with fashion, since she moves effortlessly trough the Scandinavian fashion scene and works with several fashion brands. However, the moment you step inside the door of this 23-year-old’s apartment, you quickly notice that her interest in interior design is obvious.
She has an ardent love for the 60s era aesthetic, and likes to mix modern classics with flea market finds. “Do you remember that time we went to Årsta and bought the dinner table?” she eagerly asks her partner when the topic comes up. She recall the fact that the table was about to leave the roof of the car on the way home as unimportant as it “actually costed 40 Euro and we’ve had it for 3 years”. Måns gives a small sigh and leaves the room.
She has an ardent love for the 60s era aesthetic, and likes to mix modern classics with flea market finds.
When did your interest in interior design begin?
It started seriously when I left home but I’ve always been interested in it. It was always very important that things looked good at home, even just decorating with a small still life, for example. Mom always had colour-coordinated bookshelves, well before these became trendy on Pinterest. So I probably got the creative side from my mom. We have the same style and very much inspired each other. We send each other different auction ads every day. When I moved into my first apartment, I just bought everything I thought looked good, which over the years has developed into a style, my style. I like to call it “Scandinavian-Italian, minimalistic-bohemian with 60s influences”. It’s very similar to my fashion style. I like weird things that stand out. And sometimes I fancy a really clean version of the Scandinavian style, like a crisp white shirt. But I never style things too traditionally Scandinavian. And the same goes for my interior style.
Leather chairs are bought from an auction at Lauritz, pillow from Melimeli and rugg from Layered.
Bench from Ikea’s Stockholm-series & mirror from one of “Röda Korset’s” second hand shops in Denmark.
Are you one of those restless people who changes up their apartment all the time?
God yes, I have probably redone the living room 25 times since we moved in two years ago. At the least. A lot of different furniture has passed through here. I love having rooms that change all the time, moving things from one place to another and always trying something new. I never think you can be “finished” in a home, it would feel very boring.
How much does Måns have to say about it?
Maybe not a lot, but always a little. For example, I had decided to make the whole living room blue, but he vetoed that. But I did give one wall a blue shade anyway. He is interested, but I am definitely the driving force when it comes to interior design and our style here at home.
I have probably redone the living room 25 times since we moved in two years ago.
– Fanny Ekstrand
What do you like most about the apartment?
The location, I love “Söder”. As soon as I cycle past Slussen, I start to calm down. And it’s a great layout. From the very first time we came here, we felt it was right, it felt like home right away. I really have a penchant for functionalism, something that’s reflected, of course, in my interior style. Plus I really like the 50s & 60s style of décor… I just can’t see myself in an apartment with a lot of stucco, it’s not my thing.
Kitchen storage and shelves from Granit.
Coffee table from Noguchi, rugg from Layered and the white clay bowl is bought at a flee market. Urn from Höganäs, the ashtray is inherited and the scented candle is from Byredo.
Ceiling lamp in the bedroom is from Ikea.
Is there any part of interior design you have a particular soft spot for?
I have a bit of a thing for chairs. I love chairs, the same way I love jackets. If I find the perfect one, I just have to have it, doesn’t matter if I don’t have a place for it. I had four chairs from Marcel Breuer that I had no room for. I sold two of them and kept the other two because I couldn’t bear to be separated from them. You use them in so many ways — they don’t have to just go around a table. Plus there are so many iconic chairs from the 50s and 60s as well, that’s part of the reason, too.
From the very first time we came here, we felt it was right, it felt like home right away.
– Fanny Ekstrand
If you have to choose: new or vintage?
Absolutely vintage, there is so much personality and history in it. Plus there is something very personal in finding something that you really like and knowing that not everyone has the exact same thing. You need patience to find good things, and to try many different places. Not just expensive vintage stores, but also garage sales, city missions, and Myrorna [a second hand shop], for example. Things are often a good deal cheaper there, which is great, because then you don’t need to think about it three times before buying something just because of the cost. This pricing picture is totally different compared to shopping at regular stores, which is probably why I’ve been doing it for such a long time. But I don’t do it as a matter of money, but because it’s so easy and fun. You kind of learn what you like and are challenged a bit more. It’s not like going to a store and knowing that everything is “right” because it’s all trendy. And if something is a bit “tricky”, that doesn’t deter me in the slightest, I’ve found tons of garage sale bargains and taken many big pieces of furniture on the subway home.
The headboard is made by Fanny, bed linnen from Midnatt & cushions and bedspread from Granit. The lamps on the wall are from Ikea’s bathroom department.
What do you use the apartment for?
I have my office here, so of course I work a lot from the apartment . There are few things that are better — and make me happier — than being out for dinner somewhere and then coming back here for a drink with my friends. I love to entertain guests, my door is always open to everyone. Which is also very cosy, because our families all live within a six block radius of here.
You have to find a style based on what you like. Don’t get hung up on comparisons.
– Fanny Ekstrand
What is the most important thing to consider when decorating a home according to you?
Not to look too much at what others are doing. It’s very easy to sit on Pinterest or Instagram and copy things straight off of there. But I don’t think it’s so much fun in the long run. You have to find a style based on what you like. Don’t get hung up on comparisons. I don’t like to make mood boards or create some grand vision of how I want things to look beforehand. I buy what I like, and every time I do, I feel a little more at home.
Where will you live in five years?
I think we’ll still be in this home. I don’t really know where I’d want to live outside of Stockholm, and we are so happy here, this is my dream city. I think we will continue to live here and keep decorating: this apartment is an ongoing project.
The chairs, from Børge Mogensen, are inherited from Fanny’s grandparents and the pieces of furniture that mean the most for her in the apartment. Photo art from Moutife, Champagne Overflow in 70×100 with passe-partout margin.
The chair is “Sjuan” designed by Arne Jacobsen for Fritz Hansen & the mirror is bought in a second hand shop in Copenhagen.