One Second Of Stylein

“One Second Of Stylein” is an artistic collaboration between Fredrik Etoall and Elin Alemdar, founder of Stylein. Shadows From Beauty is one of the first pictures Fredrik photographed for the project, which gives you a glimpse into a designer’s world in a documentary way. This motif is captured minutes before a show during Stockholm’s fashion week autumn 2011.

Scandinavian interior design inspiration, living room and fine art by fredrik etoall.
The fine art print butty, by fredrik etoall shown in an inspirational interior design setting.


Butty is part of the series “Sad Boys Club” created for BOY Magazine 2015 together with creator Bea Szenfeld. Sad Boys Club is a picture story of 5 men who show strength by showing their vulnerable side to each other. These men did not know each other before the shoot, so first, trust was built between them and the creators. All to be able to create closeness and tenderness, that is also reflected in the photographs.

Available copies

One Second of Stylein in size 70x100 cm is offered in an edition of 3, whereas only one copy remains. This last copy can be purchased directly via our online art gallery. There are also one copy (out of 2) still available in size 100×150 cm. Price upon request, contact us at

Butty is produced in an edition of 150.

Limited edition fine art, the signature, closeup.
Swedish photographer fredrik etoall

Fredrik Etoall

There are few photographers who have shaped Sweden’s contemporary popular culture as much as Fredrik Etoall. And since his assistant days with one of Sweden’s greatest photographers’, the legendary Christer Strömholm (1918-2002), printed matter has always been close to his heart. Fredrik’s photographs can be found on the walls of numerous celebrities worldwide via private sales and his artwork has also been sold via e.g. Dusty Deco and Grandpa in Sweden.


Currency: USD

Not in ...? Change >

Sign in